Episode Description: 

Jonathan Rolley isn’t just talking about ad performance — he’s measuring what happens inside your brain when you watch one. In this episode, the founder of Undivided shares how a life-altering brain tumor launched him on a mission to decode how memory, emotion, and decision-making actually work. You’ll learn why most brand campaigns fail to stick, how neuroscience can predict effectiveness, and why true marketing mastery lies in triggering the right chemical reactions. If you want to make your brand unforgettable — this one is unmissable.

Resources: 

🔗 LinkedIn: linkedin.com/in/jonathanrolley

Takeaways:

• Jonathan's journey began with a life-altering brain tumor diagnosis at 18.
• Facing mortality gave Jonathan clarity on the importance of meaningful work.
• He emphasizes the significance of understanding human decision-making through neuroscience.
• Jonathan founded Undivided to bridge the gap between creative and media in advertising.
• Memory plays a crucial role in branding and marketing effectiveness.
• Brands that invest in both performance and brand marketing see better results.
• Neuroscience can measure the effectiveness of advertising beyond traditional metrics.
• The Unforgettable Framework consists of 12 principles for creating memorable ads.
• Effective ads evoke emotions and integrate the brand throughout the message.
• The future of marketing will be shaped by evolving consumer behaviors and technology.

Chapters:

00:00Creative Freedom vs. Measurement in Advertising

16:34Branding and Performance Marketing Synergy

18:12The Power of Brand vs. Direct Response

20:51The Spectrum of Advertising Strategies

22:51Creating Effective Brand Campaigns

26:08Building Brands Through Direct Response

27:32Neuroscience in Advertising

31:52Measuring Advertising Effectiveness

37:54Analyzing a Commercial: Successes and Misses

41:02The Unforgettable Framework in Advertising

47:50The Future of Marketing and Advertising