The #1 Community and Linkedin Agency for
Founder-Led growth

Genius Scouts is where  Founders, Solopreneurs, and Business Leaders come to Unlearn Everything They Thought They Knew About Creating thought leadership, personal branding, content creation, automation and AI to drive company revenue.

Join the community to build your founder brand

or hire us to do it for you

In the attention economy,
your Founder Brand is
your most valuable currency.*

*(No, that’s not meant to be literal. Please don't try to pay your bills with LinkedIn likes).

BECOME A MEMBER

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Join thousands of members today.

Why Genius Scouts

  • I have so many ideas, but I just don’t know how to express them.

  • I know my personal brand is important but I just don't have time

  • I know it’s important but I honestly break out in hives at the mere mention of "thought leadership"?

  • I spent so much time "building my personal brand" that I forgot to build my actual business.

  • I have no idea what to write about or say.

  • I’m tired of LinkedIn gurus telling me to "just be yourself" while simultaneously handing out paint-by-numbers personal branding kits?

What You Will Learn

Becoming a thought leader isn't about having the most polished LinkedIn profile or the cleverest content. It's about being human in a world of corporate automatons. Your customers, believe it or not, are people too. They're not looking for another brand to worship; they're looking for a person to trust.

Use at your own Risk

The Three Pillars of LinkedIn Domination

  • Content Creation - How to Write Without Sounding Like a Press Release

  • Advertising - Because Even Geniuses Need a Megaphone Sometimes

  • Automation - For When You're Too Busy Being Brilliant to Press 'Send'

The Tetrad of Thought Leadership

  • Your Work
    (You Know, The Stuff You Actually Do)

  • Your Publicity
    (Or: How to Brag Without Being Insufferable)

  • Your Brand
    (Hint: It's Just You, But in Fancier Clothes)

  • Your Network
    (Because Even Geniuses Need Friends)

BUT WAIT! THERE’S MORE!

BONUS: The AI Thought Leader Sandwich (No, It's Not Edible)

Ideation (That's Your Job, We’ll Show You How Human)

AI Writing (Train the Robots to Souind Like You and Do the Heavy Lifting)

Editing (Where You Make It Yours Again, We’ll Show You How)

Because nobody can become a thought leader on their own.

Let's dispel a myth, shall we? The image of the lone genius, birthing world-changing ideas in splendid isolation, is about as real as a unicorn in a business suit. Even Elon Musk, that poster child for eccentric brilliance, didn't become a thought leader by talking to his PayPal computer screen. He had his PayPal Mafia. And you can have a community of Genius Scouts - a sanctuary for founders who've realized that shouting into the void isn't a growth strategy.

Access to a Not-So-Secret Society

Join a Congregation of Fellow 'Geniuses' (air quotes optional) Share your brilliant (or so you think) ideas, get brutally honest feedback, swap war stories, It's group therapy, but for your business brain.

Access to Weekly Sanity Checks

Join our weekly "Is this brilliant or am I delusional?" Zoom with Justin & Aaron. We promise to tell you if your idea is the next big thing or if you've just had too much coffee.

Access to Our Library of Unbabeling

Everything you need to unleash your thought leadership on LinkedIn, without coming across as a self-important windbag. You’ll find everything from software reviews (because apparently, AI is a thing now), contractor referrals (for when you realize you can't do it all), content templates and idea generation formulas (because sometimes even geniuses get writer's block), and video courses on how to set up your Linkedin profile to building a founder-led brand in the age of AI (without losing your soul in the process).

Plus Backstage
Pass Access

Get a peek behind the curtain at the insights too spicy for LinkedIn, the secrets Justin and Aaron whisper in dark corners, and the knowledge bombs we're afraid might break the internet (or get us sued by Linkedin). Plus, rub elbows with guest geniuses in our impromptu roundtables.

Meet your talented and deeply humble Genius Scouts

Justin Oberman

The Man, The Myth, The LinkedIn Legend For three years

Justin has been flooding LinkedIn with daily wisdom, much to the algorithm's confusion. He's amassed a cult following of marketing misfits who hang on his every word about copywriting, LinkedIn sorcery, and advertising history. His inbox is so full of eager beavers wanting to work with him, he's considering hiring a full-time "No" person (but in the community he always says Yes). Stalk Justin on LinkedIn (He likes it, we promise)

Aaron Zakowski

The B2B Whisperer and Paid Ads Puppeteer

Aaron moonlights as a Fractional CMO, helping B2B and SaaS companies navigate the treacherous waters of LinkedIn with his mythical "3 Pillars." He's whispered sweet marketing nothings to over 100 B2B companies and has spent over $15M in paid social ads (don't worry, it was all part of the plan). If LinkedIn were a game, Aaron would be the guy selling cheat codes. Follow Aaron on LinkedIn (He's too polite to block you)

Obi

The Man, The Myth, Chief Barketing Officer and Morale Booster

Don't let the white fluffy exterior fool you - this golden doodle is the real brains behind the operation. Obi's key responsibilities include looking adorable in Zoom backgrounds, taste-testing all office snacks, and providing much-needed bathroom breaks when the humans get too full of themselves. His LinkedIn strategy consists entirely of belly rubs and tennis balls, and it's working surprisingly well. Follow Obi on LinkedIn (Just kidding, he can't type... we think)

Why Join the Genius Scouts Community?

Six Reasons to Become A Genius Scout

  • 1

    You've realized your personal brand isn't vanity; it's your ticket to the big leagues (and a fatter wallet).

  • 2

    You're tired of mistaking your echo for applause. You need a gang of misfits who know "thought leadership" isn't just cocktail party jargon. We're in this together, failures and all.

  • 3

    You've been cyber-stalking Justin and Aaron long enough. Our Zoom sessions are your chance to pick their brains and become friends in IRL.

  • 4

    You're sick of all sugarcoated nonsense masquerading as Linkedin though leadership advice. Welcome to your one-stop shop for unvarnished truth and the occasional existential crisis.

  • 5

    You're ready to shatter some illusions (and possibly mirrors). Real thought leadership isn't about polishing your profile; it's about the hard, ego-bruising inner work and consistency

  • 6

    Our premium services are out of your budget, and you didn’t get picked to be a pro-bono client this year. Don't worry – this is where we spill all our secrets anyway.

Aaron Doesn’t Think Anyone is Going to Care About This But Justin Wants to Say It Anyway

Why the name Genius Scouts? Or A Brief History Lesson

(Because Apparently, We're Gluttons for Punishment)

In the wild, feverish landscape of 1960s advertising, the infamous adman rebel Howard Gossage and his partner the proctologist and ventriloquist Gerry Feigen launched a consultancy for big picture thinking called Generalists, Inc. and with it, the concept of  “genius scouting.” This was their game of finding obscure intellectual gems and thrusting them into the corporate limelight. The famous journalist and author Tom Wolfe credits their Genois Scouting with finding, promulgating, promoting, and virtually inventing the world first intellectual celebrity Marshall McLuhan (The Medium is the Message).

When McLuhan heard that, he told Gossage he preferred the term “discovered.” Gossage’s delphic reply was: “Marshall, we don’t know who discovered water, but it certainly wasn’t a goldfish.” Today, Genius Scouts continues this legacy, employing Gossage’s audacious strategies with new technologies to make our clients unforgettable.

Still on the Fence? Here's Your Free Sample of Genius (No Purchase Necessary)

The "Genius-Led Growth" Podcast

(Or: How to Sound Smart While Stuck in Traffic)

Every week, Justin and Aaron inflict their questionable wisdom upon unsuspecting eardrums. Expect a mix of solo rants, founder interviews, and possibly some interpretive dance (audio-only, thank goodness). We cover everything from LinkedIn shenanigans to the dark arts of B2B growth. Warning: Side effects may include uncontrollable urges to update your profile picture and post profound nonsense.

Find us on Apple Podcasts, Spotify, YouTube, or wherever other podcasts are ignored.

Ready to Join Our Little Community of Geniuses?

  • Here's What Awaits:

  • Advice so actionable, you'll run out of excuses not to use it

  • Feedback on your content that's more constructive than your high school English teacher's

  • Exclusive access to trainings, swipe files, and templates (MBA not required, but a sense of humor is)

  • Slight existential crisis

  • 7-day free trial (No soul-selling required... yet)

Join the Genius Scouts